Transmit the value of your company to sell abroad
A good strategy meets clients’ requests and therefore starts from an analysis of the market and competitors to define the target market, segmentation, the channel to access the market and the pricing to be adopted.
This is all done by shifting the focus from things to people, who are at the core of the successful internationalisation strategy.
OUR INTERNATIONAL MARKETING AND PR ACTIONS
1
Market research: market analysis to understand the needs and behaviour of your target, the positioning of competitors, along with the economic and geopolitical situation
Brand identity: brand development for a correct and effective positioning of the brand (with the definition of the target, the value proposition, buyer personas, the brand archetype and tone of voice) in the internationalisation project
2
3
International PR and marketing strategy: funnel definition to find new clients and turn existing ones into returning clients via various digital platforms and live interaction (organisation of trade fairs and corporate events)
Creation of effective content: texts for the website, blog, ebook, newsletter, advertising campaigns, photoshooting and corporate videos with modern language persuasion techniques, intercultural communication and marketing rules to add value to the internationalisation project
4
5
Market testing & product launch: market testing and development of a go-to-market strategy through traditional channels and the latest digital communication ones with the definition of the relative result measurement metrics
OUR INTERNATIONAL MARKETING AND PR ACTIONS
1
Market research: market analysis to understand the needs and behaviour of your target, the positioning of competitors, along with the economic and geopolitical situation
2
Brand identity: brand development for a correct and effective positioning of the brand (with the definition of the target, the value proposition, buyer personas, the brand archetype and tone of voice) in the internationalisation project
3
International PR and marketing strategy: funnel definition to find new clients and turn existing ones into returning clients via various digital platforms and live interaction (organisation of trade fairs and corporate events)
4
Creation of effective content: texts for the website, blog, ebook, newsletter, advertising campaigns and corporate videos with modern language persuasion techniques, intercultural communication and marketing rules to add value to the internationalisation project
5
Management of social media profiles: photo shooting, research and creation of content, and creation of the editorial calendar
6
Market testing & product launch: market testing and development of a go-to-market strategy through traditional channels and the latest digital communication ones with the definition of the relative result measurement metrics
WHAT THEY SAY ABOUT US
“A moment full of very important and strategic topics for those tackling challenges on an international market on a daily basis or those, with a view of an increasingly aggressive globalisation, experiencing mergers between companies of different nationalities, meaning they find themselves with different cultures, mindsets, experiences and strategies. Well done for the great job and thank you for sharing your experience.”
Andrea Colosio
Head of TECI Plants Management & Safety
TEUFELBERGER-REDAELLI GROUP